This didn’t start with a childhood dream.
Somewhere along the way, I realised I was always drawn to one thing — dressing up. Not just for occasions, but the way clothes could change how you feel about yourself.
That curiosity slowly turned into interest, and that interest turned into a decision — to learn, to explore, and to build something of my own.
After studying fashion design, I knew I didn’t just want to create clothes, I wanted to create something that felt relevant to how we actually want to dress today.
That’s how Label Muskaan Singh came to life — a premium Indo-Western label focused on occasion and party wear.
From the beginning, the idea was simple — to create pieces that don’t feel overdone, yet stand out. Designs that sit between traditional and modern, without leaning too much into either.
Each piece is designed with intention — to make you feel confident, comfortable, and elevated, without trying too hard.
As the brand grew, one thing became very clear — not every day is an occasion, but that doesn’t mean you don’t want to feel good in what you wear.
That thought led to Ibtida — an extension of Label Muskaan Singh. While the main label is about statement pieces, Ibtida is about everyday ease. It brings the same design mindset into daily wear, with more accessible pricing and effortless styles you can actually live in.
Today, both exist for different moments —
one for when you want to stand out,
and one for when you just want to feel like yourself.

And this is just the beginning.